At present, the wardrobe industry, to say what is the future development direction of the industry, some insiders said that we should change from channel brand to consumer brand. Then, in the wardrobe industry with many brands, which brand can bear the name of consumer brand? Because of this, many enterprises take "committed to building a consumer brand" as their goal. How can wardrobe enterprises build consumer reputation? The whole wardrobe brand Deville
the cost of building a comprehensive consumer brand is too high
wardrobes are durable goods. Ordinary people may pay attention to wardrobes when they get married and buy a house, and choose to ignore them at other times. This is an era of information explosion. People face too many things every day, so they will naturally choose to block the information they think is "irrelevant"
when one buys a house for decoration, he needs to buy a wardrobe. He may spend a lot of time searching for relevant information, checking the home channel and wardrobe channel of the portal, looking for brands and products that are suitable for his appetite, paying attention to various evaluations, shopping guides, and also paying attention to various wardrobe promotion information. During this period, consumers will take the initiative to make up for a large amount of information about home decoration in a short time. However, after buying the wardrobe, this attention will cool down, and they will no longer actively want to know about relevant information. Even if they see it passively, they will also classify the information as "irrelevant" information
to say so, I just want to show that a wardrobe enterprise that makes durable goods takes the road of building itself into a consumer brand, and the input-output ratio is extremely low
for example, if a wardrobe brand is exposed continuously and for a long time before and after a program with high ratings such as news broadcast, it must have a chance to be remembered; However, people who watch the program may not need to buy a wardrobe until more than ten or twenty years later. Can you guarantee when your advertisement can be broadcast? More often, when t really needs to buy a wardrobe and starts to take the initiative to pay attention to the wardrobe, your advertisement has been offline, and Ta has already forgotten your brand
it is better to grasp consumers with all our strength than to build consumer brands.
but the author is not saying that enterprises do not need to establish "brands". However, it is more practical for wardrobe enterprises to be industry brands and channel brands, and to grasp the decoration crowd than to be consumer brands
most ordinary consumers will quickly become "professionals" during the decoration period. They go to the home channel of the portal every day and watch the home column of the news client. They are particularly sensitive to wardrobe information and look for a lot of relevant information. Of course, I will also consult with people involved in the industry around me. For example, when my friend needs to buy a wardrobe, he will let me recommend it, just because he knows that I am a home media person
decorators are highly dependent on professional media and professionals around them. If a wardrobe enterprise can become an industry brand and channel brand, it will have a higher chance of being recommended by professionals and professional media
as for advertisements in a wider range (non precise channels), such as comprehensive TV advertisements, non home portal websites, non home magazines, street sign advertisements, etc., they also need to invest. However, the goal of this advertisement should not be to establish a consumer brand, but to become an industry brand or channel brand. These advertisements are more for dealers and channels, and their role is to reflect the strength of manufacturers. Of course, the decoration owners will also pay attention to these advertisements, and they are also useful, but the proportion of these people is not high
in the whole wardrobe industry, comprehensively building consumer brands plays a role in promoting the development of enterprises. However, from the perspective of the consumer market, what a consumer brand builds is still meaningless, and the actual role is not strong. In order to truly develop, wardrobe enterprises need to fully grasp consumers and have a comprehensive understanding of consumer needs. These are the keys for enterprises to achieve long-term development in practice
for more brand information of the overall wardrobe, please visit the official website of Deweier whole house customization at www.deweier COM, if you need to join, you can call 400-8822-118
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